MARKETING YOUR HOME
THE FIVE FACTORS OF MARKETABILITY:
This is a given and cannot be changed
Dictated by the economy
While the seller has control over the List Price, it is the market that ultimately dictates the price at which a house will sell. Strategic pricing will help a property sell faster and keep your home from becoming “Market Stale”. 80% of the marketing of your home is selecting the proper price.
You, as the seller, have total control over the condition of your home. It is of utmost importance to convert your home from "Living Condition" to "Selling Condition." A home that is in excellent condition and is properly staged will be preferred to the competition and will sell faster and for more money.
That’s my job and with Chestnut Park Real Estate Limited, Brokerage you have access to custom marketing resources and unparalleled advertising platforms from an industry leader and Exclusive Affiliate of Christie's International Real Estate.
MY MARKETING STRATEGY
By employing comprehensive advertising and marketing tools, I am able to promote my listings
to a large audience of qualified buyers. This includes print and digital advertising campaigns
to generate interest in and enthusiasm for your home.
STAGING & INTERIOR DESIGN SERVICES
I offer all my clients complimentary interior design and staging services - whether it is just a few accent pillows or complete staging of your home.
I know what buyers want and my staging will enhance the marketing effort by ensuring your home stands out in the market and appeals to the greatest number of buyers - helping you secure the best selling price.
PHOTOGHRAPHY & VIDEOGRAPHY
High quality professional photography highlights your home’s distinctive features to captivate potential buyers.
A 3-D Virtual/Dollhouse Tour is created along with floor plans of your home.
Twilight and Drone photos are commissioned when warranted.
Professional magazine-quality marketing packages are prepared to highlight the key selling points of your home including upgrades, floor plans, and special features.
Feature sheets are printed on glossy card-stock paper and are a minimum of eight pages.
MLS - REALTOR.CA
You home is professionally represented on the Multiple Listing System - www.Realtor.ca - exposing it to real estate agents and potential buyers.
All my listings are also posted on the Toronto Real Estate Board (TREB) MLS, giving your home additional exposure.
Chestnut Park has an in-house team of marketing experts to assist with professionally marketing listings through a strategic integrated digital marketing plan as well as proven traditional marketing channels.
Your listing is promoted through the highly respected Chestnut Park website. Total page views: 1,440,452 (2017).
A Chestnut Park "FOR SALE” sign is placed on your property providing for excellent visibility and brand recognition from a luxury industry leader.
Qualifying properties are promoted through Christie’s International Real Estate, where they can be accessed by buyers throughout the world.
Listings on Christie's will automatically be syndicated to the digital editions of high-profile global publications including: Wall Street Journal, New York Times, Financial Times, Mansion Global, Country Life
Property will be featured on Christie’s Facebook and Instagram pages.
Possibility of having your property featured in Christie’s Luxury Defined Blog.
PRINT & DIGITAL ADVERTISING PLATFORMS
Targeted customized ads are created to promote and generate interest and buzz in your home.
With targeted demographics, social media has become an indispensable tool in real estate - reaching more interested buyers than almost any other platform.
Facebook and Instagram campaigns help promote your property to thousands of potential buyers. Targeted Contests and Promotions help bring qualified buyers to your listing.
Listings are inter-boarded with both the Toronto Regional Real Estate Board (TRREB) and the Kingston and Area Real Estate Association (KAREA).
Inter-boarding exposes your listing to both the Kingston area as well as the Toronto market.
Some listings may also be listed with other real estate boards when warranted.
OPEN HOUSES Temporarily suspended due to Covid-19
Open Houses are held with guests treated to refreshments & custom cookies featuring images of your home. Attendees are also offered special gifts.
Open Houses are promoted through print and online mediums as well as through Social Media.
Prepare and deploy a targeted custom email blast providing information about your home to brokers and agents at Chestnut Park and in the Kingston area.
Custom packages sent out to listing agents in the area to promote your home as an alternative.
Contact agents in the surrounding area with current and recently sold listings to expose your property to additional potential buyers.